News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Where Do You Fold Your Clothes?
Kitchen? Bedroom? Dining room? The answer could unlock a powerful new homebuilder advantage. Call it the last great, unexplored territory for homebuilders. Claiming it has the power…
Read MoreLet’s Talk Laundry! Whirlpool Corporation Hosts Laundry Room KBTribeChat
Did you know nearly all buyers – 91 percent – want a laundry room included in their home, more than any other home or community feature? Results from a…
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Whirlpool Corporation: A Family of Brands for Every Home Build
Transcript Kelly Safis General Manager Builder Sales Whirlpool Corporation “At Whirlpool Corporation, we have the unique ability to bring to our builders five brands within our family. “From Amana,…
Read MoreEmpowering Women in the Residential Construction Industry
Did you know women comprise only 9.9% of the construction industry’s workforce? Despite this persistent gender gap, women continue to build their path in the industry. In fact, over…
Read MoreWhirlpool Corporation Brand Portfolio Earns Six 2019 Kitchen & Bath Business Readers’ Choice Awards
Whirlpool and KitchenAid, two of the five brands in the Whirlpool Corporation strategic brand portfolio, were named winners of Kitchen and Bath Business magazine’s 2019 Readers’ Choice Awards. Now…
Read MoreWhirlpool Corporation Brand Portfolio Earns Six 2019 Kitchen & Bath Business Readers’ Choice Awards
Whirlpool and KitchenAid, two of the five brands in the Whirlpool Corporation strategic brand portfolio, were named winners of Kitchen and Bath Business magazine’s 2019 Readers’ Choice Awards. Now…
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Builders and the Connected Kitchen
Transcript Jason Mathew Senior Director Global Connected Strategy Whirlpool Corporation “Consumers are looking for all sorts of ways to make their lives better and easier in the home. If…
Read MoreToday’s Most Wanted Space – The Laundry Room
The average American does about eight loads of laundry a week[1], which adds up to nearly 416 loads of laundry per year. Doing just a single load can take…
Read More3 Ways to Avoid Cookie-Cutter Kitchen Design
Kitchen appliances have come a long way, evolving to fit the needs of today’s homeowners. Ovens were once equipped with thick doors, preventing anyone from keeping an eye on…
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Witness a New Vision of Luxury at Flagship JennAir Showroom Experience in New York
Building industry professionals can get an up-close look at a new era of luxury within the kitchen appliance category with the launch of the flagship JennAir Showroom Experience at…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA