News, Thought Leadership and Events
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Dependable, Hardworking and Down to Chill: Maytag is 2019’s Sexiest Appliance Alive
PEOPLE’s 2019 Sexiest Man Alive Issue Features Maytag as #SexiestApplianceAlive in New Advertising Campaign BENTON HARBOR, Mich., Nov. 13, 2019 – From cooking a romantic dinner and doing the…
Read MoreDependable, Hardworking and Down to Chill: Maytag is 2019's Sexiest Appliance Alive
PEOPLE’s 2019 Sexiest Man Alive Issue Features Maytag as #SexiestApplianceAlive in New Advertising Campaign BENTON HARBOR, Mich., Nov. 13, 2019 – From cooking a romantic dinner and doing the…
Read MoreWhirlpool Corporation to Provide Appliances to D.R. Horton Homeowners Across U.S.
Five-year exclusive contract brings top-quality Amana®, Whirlpool®, Maytag® and KitchenAid® brand appliances to largest U.S. homebuilder BENTON HARBOR, Mich. (November 21, 2019) — Two leading American companies — D.R.…
Read More4 Must-Haves for a Family-Friendly Home
Everyone knows millennials are the largest generation of home buyers at 37%1. But what’s kickstarting their decision to buy in the first place? According to Forbes, their decision to…
Read MoreDesigning for Wellness in the Kitchen
Americans spend more than 90%1 of their time indoors, which speaks volumes about the need for a healthy home environment. A person’s environment can directly affect well-being, influencing factors…
Read More4 Development and Design Considerations for Small Space Living
Higher home prices1 are influencing buyers to opt for smaller, more affordable homes. Affordability is part of what makes the suburbs so attractive, as they’re typically less expensive2 than…
Read More3 Tips for Capitalizing on the Build-to-Rent Market
Build-to-rent, or B2R, is one of the fastest-growing sectors of the U.S. housing market, and demand from renters and investors is growing alongside it. Between 2016 and 2017, B2R…
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Trends of the Trade: Small Spaces. Big Performance.
Transcript Kelly SafisGeneral ManagerBuilder SalesWhirlpool Corporation “At Whirlpool, we’ve been watching a trend of small space living increasing, and it’s not just in the cities that you would think…
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Service Made Seamless: How Laundry Helps Homes Sell
Transcript Kelly Safis General Manager Builder Sales Whirlpool Corporation “Ninety-one percent of future homeowners want to have laundry in their home when they move in. Now, some people think…
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3 Appliance Features that Boost Home Value
When it comes to kitchen design, open floor plans remain a top choice, as 86% of buyers1 prefer the heart of their home to be either completely or somewhat…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA