KitchenAid Ranks #3 on the 2021 Prophet Brand Relevance Index®


KitchenAid brand earned the third spot on the 2021 Prophet Brand Relevance Index®, a ranking of the most relevant global brands based on consumer feedback.

Prophet’s Brand Relevance Index® measures brands across four principles: customer obsession, ruthless pragmatism, pervasive innovation and distinctive inspiration.

Prophet surveyed more than 13,000 consumers throughout the U.S. to discover which of 228 brands are the most indispensable in their lives. KitchenAid, ranked as best in “lives up to its promises,” landed in the No. 3 position, jumping up three spots from No. 6 in 2019.

The brand is always focused on delivering exceptional performance that makers need with the finely-crafted design they desire.

"KitchenAid focuses on consumers by putting them at the center of everything we do,” said Jon Bellante, Global Marketing Director at KitchenAid. “By purposefully creating products that push the boundaries on utility and style, KitchenAid fuels passion and individuality, allowing consumers to satisfy their craving to uniquely explore in the kitchen."

The complete results of the 2021 Prophet Brand Relevance Index® can be found here. More information about the methodology can be found here.


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