KitchenAid Named Sixth-Most Relevant Brand In 2019

With more than 100 years of delivering iconic, innovative and advanced products that empower creativity in the kitchen, KitchenAid brand took the sixth spot on the 2019 Prophet Brand Relevance Index®, a ranking of the most relevant brands of today based on consumer feedback.

In addition to ranking as the sixth-most relevant brand in the U.S., KitchenAid was named the second-most relevant brand for women.

For five years, Prophet has been covering the most relevant brands and companies across the globe, featuring them in an annual Brand Relevance Index® that measures brands across four principles – customer obsession, ruthless pragmatism, pervasive innovation and distinctive inspiration.

For its fifth annual Brand Relevance Index®, Prophet surveyed 13,500 individuals about more than 225 brands across 27 industries. According to Prophet, the top 10 brands on the 2019 Brand Relevance Index® share a commitment to staying ahead of customer needs and market trends – using data and technology to power their brands in the digital age.

In addition, the company notes the top brands in the U.S. have a clear focus on maintaining relevance to achieve growth and drive transformation.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a varied collection that includes kitchenware, countertop appliances and major appliances.

The complete results of the 2019 Prophet Brand Relevance Index® across regions can be found here. More information about the methodology can be found on the BRI website.


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