What’s Driving the Induction Cooking Trend?

Induction cooking is quickly becoming one of the hottest trends in the home appliance industry - literally. Gas and electric cooking both generate heat through the burner flames or cooking surface, while induction ranges and cooktops use a copper coil under the cooking surface to generate electromagnetic energy that transfers directly to the induction-compatible cookware. This means the surface allows for fast cooking and is more responsive - heating and cooling within seconds.1

Gas and induction cooking methods are nearly equal in popularity, but induction is on the rise, with the induction cookware market expected to grow by $1.38 billion2 between 2021 and 2025, with 4.2% annual growth during this period.

Here are three trends influencing this growth, and why you should consider including induction in your next project:

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Health and Wellness

The demand for healthy homes is exploding3 among all generations,4 and a key component of health and wellness is air quality. According to Green Builder's COGNITION Smart Data report, indoor air quality has shifted from a "nice to have" to a necessity for buyers. People spend more than 90%5 of their time indoors, but indoor air can be more polluted6 than outdoor air. Including induction cooktops in kitchens may help reduce indoor air pollutants7 and releases less hot air into the kitchen because of the direct heat transfer.

Consumers not only look for homes that support their physical health; they also want their homes to promote their mental well-being.8 Messy homes can contribute to stress, but with induction cooktops, cleanup is a breeze. Induction technology keeps the cooktop surrounding the elements cool, helping prevent baked-on messes. Plus, the cooktop could even be used as additional counter space9 for meal preparation - such as for cookbooks or cutting boards - to keep the kitchen clean and stress-free.

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Sustainability and Energy Efficiency

The energy-efficiency of induction cooktops is one of the most attractive characteristics of this cooking method. Induction cooktops are one of the most energy-efficient appliances, with up to 90%10 of the energy consumed transferred to the food, compared with 74%11 for electric cooktops and 40%12 for gas.

Buyers will appreciate that these cooktops use less energy,13 which means it's better for the climate14 and could even lower electric bills. And, more potential buyers are putting energy efficiency at the top of their wish list when it comes to homes, with 81%15 of buyers considering it a key desirable feature.

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More and more buyers16 are looking for contemporary style homes. According to Green Builder's COGNITION Smart Data report, this is characterized by clean, streamlined designs. Induction cooktops offer a sleek, minimalist look that adheres perfectly with this style. The Whirlpool 30-Inch Induction Cooktop, for example, has an optional flush installation for a more integrated appearance. For smaller kitchens, try the Whirlpool 24 Adaptive Induction Cooktop. It not only has all of the capabilities of the larger induction cooktops, it also provides the same modern look for stylish, small space living.

For additional details about our appliance offerings, contact a sales rep today. Keep up with other trends and news in your industry by visiting The Trade Channel page.


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