Trends and Connectivity



Jason Tippetts
Global Brands, Design Manager
Whirlpool Corporation

“As we looked at what we wanted to do next for Whirlpool and tried to understand the trends that we were seeing – and really the type of homeowners that would value what Whirlpool brings to their home and their family – we looked at how we could make things more simple or intuitive.”

“The important thing for us was: If we want something to feel more part of the home – to blend into the kitchen rather than stand out – that the experiences side of it also needed to do that.”

“The idea of having a simple approachable LCD screen – animations and graphics and things that can be beautiful, but also things that can be turned off and subdued, things that can recede into the background when they're not actively in use.”

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