Design Innovation Video Series with J Mays

Excellent design is essential to any newly built home, and eye-catching appliances that accurately reflect the taste and desires of home buyers play a key role, especially in the kitchen.

Whirlpool Corporation is an industry leader in appliance design thanks to the Global Consumer Design Team led by renowned designer J Mays, the Vice President and Chief Design Officer at Whirlpool Corporation. Before joining Whirlpool Corporation in 2018, Mays was internationally known for his landmark projects for Audi, Volkswagen, BMW and Ford Motor Company.

Mays and his team translate consumer insights, needs, and wants along with influential trends into next generation product design concepts.

In this new series of videos, learn about Mays' approach to design and how Whirlpool Corporation ensures its products appeal to consumers on an emotional level.

Part 1

"I always think that people purchase products because they're prepared to spend a part of their life with it."

Part 2

"The five senses — the way things look, the way they feel, the way they smell, the way they sound, the way they taste — I think all of those are key elements in the design process."

Part 3

"Craftsmanship ties back to the five senses, and the five senses are our emotional connection to the customer."

Part 4

"If what we're designing as a corporation looks exactly like whatever the competition is doing, there’s no point in coming to work every day."

Part 5

"If it's meaningful to the customer, then it will be meaningful innovation."


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